Penalty on 5 promoters in violation of advertisement and promotion rules

Jubilee News Desk

• • Attractive Nirman Pvt. Ltd., Basera City Developers, Hallmark Vyapar Pvt. Ltd., Rajeev Son HUF and Lavish Buildmart Pvt. Ltd. have been directed to submit an affidavit of violation and adhere to the rules in the future.
  • Above promoters have published advertisements of their respective projects without RERA Registration or/and RERA portal which is violation of section-11 and punishable under section-61 of the RERA Act.

Lucknow/ Gautam Buddh Nagar: In violation of section-11 of the RERA Act, U.P. RERA has imposed a penalty on 5 promoters- Attractive Nirman Pvt. Ltd., Basera City Developers, Hallmark Vyapar Pvt. Ltd., Rajeev Son HUF and Lavish Buildmart Pvt. Ltd. of Rs. 1 Lakh on each promoter. These promoters were promoting and advertising their projects without RERA Registration number or/and RERA portal. Apart from this, the promoters have been directed to submit an affidavit about the violation, mistake committed, in the advertisements issued and not to repeat it in the future again. Also, the promoter will issue fresh advertisements in the publication with RERA Registration Number and RERA portal prominently.

Attractive Nirman Pvt. Ltd. was promoting its residential project BCC Greens, Basera City Developers was promoting its residential project BCC Blue Mountain, Hallmark Vyapar Pvt. Ltd. was promoting its residential project BCC Sapphire and Rajeev Son HUF was promoting its residential project Wadhwa Palm Regency. All these projects belong to Lucknow and Agra districts and while advertising and promoting their respective projects, promoters have missed to mention Registration number of U.P. RERA and the portal both. Lavish Buildmart Pvt. Ltd. has mentioned Registration number but missed to mention RERA portal in the advertisement. The promoter was promoting its mixed land use project M3M The Cullinan located in Gautam Buddh Nagar.

According to the Secretary, U.P RERA, “the amount of penalty being imposed is only a token. As per the provisions of the RERA Act, this penalty could be up to 5 percent of the project cost but hon’ble Authority considered the conditions and imposed the penalty. It is expected that promoters will follow all the rules and regulations of the RERA Act to make the real estate sector more transparent and responsible. The confidence of consumers of real estate will boost because it is directly connected with the promoter’s act which should follow the rules of the RERA Act.”

Offering accurate information about the project, its registration number and to motivate the buyers to access complete information about it on RERA portal, www.up-rera.in, these are some prime responsibilities of the promoters.