Saturday - 30 November 2024 - 4:13 PM

Facebook will pay for content in Australia

Special Desk

Facebook will pay to Rupert Murdoch’s News Corp Australia for journalism. The deal comes weeks after Australia passed world-first law aimed at making tech platforms to pay for news content they use.

Though News Corp has not disclosed the value of the three-year contract in Australia but the deal is first in the world. Last month, it had clinched a global deal with Google.

Deal covers all of News Corp Australia’s content as it holds about 70% of newspaper circulation in Australia with titles including The Australian, The Daily Telegraph and The Herald Sun.

It also owns news.com.au, as well as the Fox News-modelled conservative TV network Sky News Australia, which has grown to become the most-shared Australian news brand on Facebook.

News Corp already has a different deal with Facebook for its US media titles. It involves the platform paying for stories to include in its Facebook News tab – a product not available in Australia.

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The tech firms argue they simply enable people to find news content and help news publishers by driving traffic back to news sites from their platforms. But carrying news content also drives viewers – and advertising money – to the tech giants, news producers say.

The Facebook-News Corp deal came as a parliamentary inquiry in Canberra examined News Corp’s media dominance and influence in domestic affairs.

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